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NBA finals of the TV ratings hit a record low for the world's major basketball shoe business, 2006-07 season is very difficult year, according to the "business weekly" according to the information provided, the basketball shoe business in the sales volume in 2006 compared with the same period last year fell 16%. however, Nike's sales in the Chinese market have not declined, and there has been a trend of growth in the near future. And last year, Adidas also announced that in the next 4 years to China's Adidas stores doubled, to 5000. Nike and Adidas two international brands to enter the China, Chinese local shoe felt tremendous pressure, but even so, Adi Cheap air jordans for sale das and Nike are wary of Lining, Anta, PEAK and other domestic sports shoes, because they occupy the two shoe business Chinese sports shoes market is still not more than 1/3. but the Chinese brand is still a little bit different from the world sports brand, that is the weight of their star spokesmen. 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(NYSE: NIKE) nike-4.html & quot; target = & quot; _blank & quot; & gt; Nike Group Thursday, US stocks announced after the close of fiscal year 2015 first quarter results of the data were recorded substantial growth, stimulate its share price surged 7.36 percent after-hours to a record high of $ 85.60. Group to achieve the first quarter ended August 31 net profit of $ 962 million, compared with $ 779 million the same period last year, an increase of 23.5%, and diluted earnings per share rose from $ 0.86 to $ 1.09, far exceeding market expectations of $ 0.88. Brazilian World Cup to vigorously promote the Nike Nike brand soccer shoes and apparel sales, while US consumers to buy sports apparel as everyday clothing also create additional revenue. Group revenue in the first quarter totaled $ 7.98 billion, higher than the market forecast of $ 7.78 billion. Rose 14.5%. Gross margin benefited from Flyknit share of high margin products to enhance and direct the face of strong growth in consumer channels, increased 170 basis points to 46.6%, compared to 44.9%. Over the past few years has been struggling to increase pressure on the stock is difficult to maintain the second largest market in the Greater China region revenue increased 18.3% to $ 679 million, North America increased 12.1 percent to $ 3.513 billion, Western Europe increased 31.7% to 1.714 billion dollar, Central and Eastern Europe increased 7.1% to $ 366 million in emerging markets and Japan by 3.5% and 1.3% to $ 934 million and $ 160 million. By Brand, Nike Nike's revenue rose 14.7 percent to $ 7.421 billion, Converse converse-1.html & quot; target = & quot; _blank & quot; & gt; Converse income of $ 575 million, representing an increase of 16.4%. By category, Nike Nike brand footwear revenue recorded a 18.1% growth in clothing and equipment each increased 4.6 percent and 10.6 percent, but extreme sports and golf product sales declined. Disclosure Excluding currency, from September to November the total value of shipments of orders grew by 14 percent, the market is expected to increase 10 percent, the biggest market in North America orders rose 15%, better than the market forecast of 9.8 percent, But the Greater China region orders increased 6% worse than the market forecast of 6.5%. Group in a conference call after the earnings report, said full-year earnings per diluted share recorded a 20% growth, market forecast of an increase of 14%, gross profit margin is expected to increase 125 basis points over last year. In contrast Nike Inc. (NYSE: NIKE) Nike Group's largest competitor, the world's second largest sporting goods manufacturer Adidas AG (ADSGn.DE) adidas-3.html & quot; target = & quot; _blank & quot; & gt; the adidas Group months due to unstable situation in Russia and North America to reduce the demand for golf equipment and issued a profit warning, warning the next two years were unable to reach performance goals. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)